Premium K-Beauty Brand Launches Guardian-Exclusive Halal Line

Korean premium personal care brand KUNDAL, recognized for incorporating honey with macadamia ingredients, has introduced its ‘Refreshing Anti-Dandruff Hair Care Line’ as one of the few K-Beauty halal hair products available at Guardian stores. Certified with MUI Halal plus vegan credentials, the new product line launched in Malaysia with Indonesia to address growing demand within the Southeast Asian Muslim market. This strategic launch positions KUNDAL to serve Muslim consumers who previously hesitated to try the brand due to religious considerations regarding product certification.

Market Research Identifies Critical Consumer Needs

Malaysia Shampoo Market Analysis conducted by Mark Wide Research reveals that significant numbers of local consumers experience dandruff issues on the scalp plus concerns about dryness at hair ends. KUNDAL’s halal hair care line features Anti Sebum P combined with Hyalocta Complex, providing instant refreshing sensations to the scalp while ingredients like biotin plus panthenol offer essential hair nutrition. These formulations address specific hair care challenges prevalent among Southeast Asian consumers requiring targeted solutions.

Comprehensive Three-Product System Targets Specific Issues

The Anti-Dandruff hair care line includes shampoo, conditioner, watery serum designed as a complete hair care regimen. The shampoo formulation deeply cleanses, effectively removing dandruff, impurities, excess oil from the scalp. The conditioner offers one-step intense care for both scalp with hair, promoting smoothing plus detangling without weighing down hair texture.

The watery serum completes the system, delivering instant hydration plus lasting scent through light formulation thanks to its unique lightweight formula blend.

Product Development Addresses Hijab-Specific Challenges

KUNDAL’s Southeast Asia Team Leader Jason identified the line as a functional product addressing primary needs of Muslim consumers who often wear hijabs lacking ventilation—specifically targeting dandruff relief with scalp care requirements. The development acknowledges unique challenges faced by hijab-wearing consumers whose hair remains covered throughout the day, creating specific scalp conditions requiring specialized care. This targeted approach demonstrates brand sensitivity to religious practices influencing daily hair care routines.

Customized Fragrance Appeals to Regional Preferences

Considering local preferences, KUNDAL’s Fragrance Research Laboratory developed Soapy musk scent specifically for this product line. The fragrance infuses each day with pristine soap essence combined with enchanting white musk allure, creating elegant sensory experiences in daily living. This localized fragrance development reflects understanding that scent preferences vary significantly across regional markets, requiring customization beyond simple product translation.

Multi-Platform Distribution Strategy Ensures Market Accessibility

The KUNDAL Refreshing Anti-dandruff line maintains availability through Indonesia’s Shopee with Tokopedia platforms, Malaysia’s Guardian stores, plus Shopee with Lazada online marketplaces. This comprehensive distribution approach ensures product accessibility across both physical retail locations plus e-commerce channels.

The multi-platform strategy recognizes diverse shopping preferences among Southeast Asian consumers who utilize both traditional retail with digital purchasing options.

Brand Philosophy Emphasizes Natural Ingredient Innovation

KUNDAL positions itself as an all-natural personal daily care brand inventing nature-inspired beauty through combining various natural extracts with leading technology built upon luxurious macadamia oil foundations. This philosophy emphasizes natural formulations without compromising technological advancement or product efficacy.

The brand’s commitment to natural ingredients aligns well with halal certification requirements plus growing consumer preferences for clean beauty products across Southeast Asian markets.

Original Article:

PR Newswire. (2025, September 30). KUNDAL launches K-Beauty halal hair care line in Guardian, making hair below hijab shine brighter. PR Newswire. https://www.prnewswire.com/apac/news-releases/kundal-launch-k-beauty-halal-hair-care-line-in-guardian-making-hair-below-hijab-shines-brighter-302034442.html