By grandviewresearch

The Middle East gut health supplements market size was estimated at USD 357.8 million in 2024 and is expected to reach USD 683.5 million by 2033, growing at a CAGR of 7.4% from 2025 to 2033. The Middle East alongside Africa region is experiencing steady market growth, largely driven by shifting consumer attitudes toward health with wellness.

Key Market Trends, Insights

By product, probiotic supplements led the market, accounting for a 47.8% share in 2024. By form, the capsule gut health supplements market led the market, accounting for a 42.1% share in 2024. By distribution channel, the OTC segment led the market, accounting for a 78.5% share in 2024.

Market Size, Forecast

• 2024 Market Size: USD 357.8 Million
• 2033 Projected Market Size: USD 683.5 Million
• CAGR (2025-2033): 7.4%

Urbanization, Health Awareness Drive Preventive Healthcare Adoption

Growing urbanization, rising disposable incomes, increasing awareness of digestive health are encouraging more consumers to incorporate gut health supplements into their daily routines. The region is experiencing a high prevalence of gastrointestinal issues, obesity, diabetes, metabolic disorders, which has pushed consumers toward preventive solutions rather than only curative care. Gut health supplements, particularly probiotics, prebiotics, newer postbiotics, are being marketed as ways to support digestion, enhance immunity, balance the microbiome, all of which address these health challenges.

Cultural with regulatory dynamics also play a critical role. Middle Eastern consumers demonstrate a strong preference for natural, clean-label, halal-certified products. This has opened opportunities for manufacturers to innovate with plant-based alongside functional formulations that align with regional dietary norms. In addition, the rise of modern retail with e-commerce platforms has significantly improved access to international, local gut health brands, providing a wider range of choices for consumers across the region. Government-led initiatives promoting nutrition awareness with preventive healthcare in countries such as the UAE, Saudi Arabia further reinforce these trends, ensuring long-term growth momentum for the category.

Sports Nutrition Sector Amplifies Supplement Demand

The surge in the number of fitness centers, health clubs, sports facilities, along with rising health consciousness among consumers, is also amplifying the demand for gut health supplements in the Middle East designed for athletes. The increasing prevalence of obesity with metabolic disorders has also fueled the interest in gut health, as maintaining a healthy gut is closely linked to weight management with metabolic function. In addition, the growing participation in international, regional sports events alongside the emphasis on holistic health with performance optimization are expected to drive the market for gut health supplements within sports nutrition.

Consumer Insights

Countries like the United Arab Emirates, Saudi Arabia, South Africa are at the forefront of this transformation, where lifestyle-related digestive issues, such as bloating, indigestion, food sensitivities, are becoming increasingly common due to diets high in processed foods with sedentary lifestyles. There is also a cultural alignment with natural remedies alongside herbal traditions, especially in African, Middle Eastern societies, which has paved the way for smoother acceptance of probiotic with prebiotic supplements. As consumers become more aware of the connection between gut health with overall wellness, encompassing immunity, energy, mood, they are increasingly opting for preventive solutions such as fiber powders, probiotics, functional beverages.

Halal Certification Shapes Product Demand Patterns

Religious with cultural dietary practices, such as halal certification, also play an essential role in shaping product demand. Halal-certified supplements that support digestive health are in growing demand in predominantly Muslim countries across the Middle East with North Africa. As a result, global, regional supplement manufacturers are tailoring their offerings to comply with local regulatory standards alongside consumer preferences.

Retail Expansion, Digital Penetration Enhance Market Access

Retail expansion with increased internet penetration are also contributing to the market’s growth. Health-focused supermarkets alongside pharmacies in major cities, such as Dubai, Riyadh, Johannesburg, are expanding their wellness aisles to include gut health supplements. Furthermore, online shopping platforms such as Noon, Jumia, Amazon UAE are increasing product accessibility in remote areas. Consumers are drawn to the convenience of online shopping with the availability of international, local brands, which offer transparent ingredient lists.

Product Insights

Probiotic Supplements Dominate Market Share

Probiotic supplements held the largest market share of 47.8% in 2024. The probiotic supplements market in the Middle East is growing primarily due to increasing consumer awareness of gut health, immunity, overall wellness. Increasing cases of digestive disorders, lifestyle-related issues, antibiotic use have driven demand for probiotics as a natural solution. At the same time, the region’s aging population is actively seeking preventive healthcare options, boosting the adoption of daily probiotic supplements.

Postbiotic Supplements Emerge as Fastest-Growing Segment

Postbiotic supplements are anticipated to witness a CAGR of 12.3% from 2025 to 2033. Postbiotics, metabolites, cell components derived from probiotic bacteria offer perceived benefits, including immune modulation, improved intestinal barrier function, reduced inflammation, without the live-microbe requirements typically associated with probiotics. Unlike live probiotics, postbiotics do not rely on the viability of live microorganisms, which simplifies supply chain with shelf-life challenges, especially relevant in warmer climates common in the Middle East. This technical advantage (better stability, easier logistics) enhances their suitability for the region.

Distribution Channel Insights

OTC Segment Captures Dominant Market Position

Sales of Middle East gut health supplements through OTC held the largest share, accounting for around 78.5% in 2024. Retail infrastructure, e-commerce penetration, modern pharmacy chains in the UAE, Saudi Arabia, other GCC states are improving access to functional supplements. As they become more accessible (both online, offline), awareness with adoption increase. Online platforms are rapidly expanding due to the convenience of e-commerce, competitive pricing, detailed product information.

Prescription Segment Shows Steady Growth Trajectory

Sales of Middle East gut health supplements through prescription are anticipated to witness a CAGR of 6.4% from 2025 to 2033. The prescribed segment is growing steadily, driven by the rising prevalence of chronic digestive disorders with the increasing clinical recognition of the gut microbiome’s role in overall health. People prefer prescribed supplements because they offer targeted, clinically validated formulations recommended by healthcare professionals. This ensures safety, efficacy, personalized management of digestive health conditions.

Form Insights

Capsules Lead Format Preferences

Capsules held the largest share of the market, accounting for approximately 42.1% in 2024. Capsules are widely used across various gut health categories, such as probiotics, prebiotics, digestive enzymes, postbiotics, herbal detox supplements, due to their ability to protect sensitive ingredients from stomach acid while delivering them directly to the intestines, where they are most effective.

Gummies, Chews Gain Traction Among Younger Demographics

Gummies/chews gut health supplements in the Middle East are anticipated to witness a CAGR of 9.3% from 2025 to 2033. The gummies with chews segment is experiencing robust growth, fueled by consumer demand for enjoyable, convenient, palatable supplement formats. Chewable supplements are particularly favored by younger demographics alongside those with pill fatigue, as they combine taste with functionality. The ability to infuse gummies with various flavors with textures enhances user compliance, satisfaction.

Country Insights

UAE Gut Health Supplements Market Trends

The UAE gut health supplements market is experiencing rapid growth as consumers become increasingly health-conscious, particularly given the region’s high incidence of lifestyle-related conditions, such as obesity with diabetes. In addition, urban living, fast-paced lifestyles, dietary imbalances, increased stress are driving interest in products that support digestion with immunity. In the UAE, sales of probiotics with digestive health supplements have surged accordingly.

Saudi Arabia Gut Health Supplements Market Trends

The gut health supplements market in Saudi Arabia is rising due to growing awareness of the critical role the digestive system plays in overall wellness, including immunity, mental wellbeing, metabolic health. Moreover, the convenience of online retail, the proliferation of functional health trends via social media, the demand for Halal-certified, plant-based probiotic with prebiotic supplements have made gut-health products more accessible, culturally relevant.

Key Middle East Gut Health Supplements Company Insights

Leading market players include NOW Foods, Nestlé Health Science, Bayer AG. The Middle East market remains highly competitive, with brands actively expanding their presence across both online, offline retail channels. Companies are investing in advanced formulation, encapsulation, delivery technologies to enhance ingredient stability, bioavailability, compatibility with a wide range of distribution formats. Growing consumer awareness around digestive wellness, microbiome balance, immunity, clean-label/natural products is further accelerating adoption. In addition, the shift toward plant-based, allergen-free, sustainably sourced ingredients continues to support strong, long-term growth potential for gut health supplements.

Key Middle East Gut Health Supplements Companies:

• Nestlé Health Science
• Bayer AG
• Amway Corp.
• Herbalife International, Inc
• NOW Foods
• Nature’s Sunshine Products, Inc.
• BioGaia
• Seed Health, Inc.
• Ritual
• RenewLife

Recent Developments

In April 2025, Müller UK & Ireland expanded its portfolio by acquiring Biotiful Gut Health, a leading UK-based kefir brand founded in 2012 by Natasha Bowes. While the exact value of the acquisition was not disclosed, industry estimates suggest a multi-million-pound deal. This strategic move aims to bolster Müller’s presence in the functional health yogurt with drinks sector, complementing its earlier acquisition of Yew Tree Dairy in late 2024.

In May 2024, TopGum launched IronGum, a vegan, sugar-free gummy supplement designed to tackle global iron deficiency, which affects nearly 2 billion people. Showcased at Vitafoods Middle East 2024, the gummies utilize ferrous fumarate for enhanced absorption with fewer side effects while incorporating prebiotic FOS fibers to support digestion. Leveraging TopGum’s Gummiceuticals with TopCaps technologies, IronGum addresses common barriers with traditional iron pills, such as metallic taste with poor tolerability, by offering a more palatable, convenient format.

Original Article:

Grand View Research. (2025). Middle East gut health supplements market (2025-2033) report. Grand View Research. Retrieved from https://www.grandviewresearch.com/industry-analysis/middle-east-gut-health-supplements-market-report