Muslims attending events at the Hong Kong Convention and Exhibition Centre can now feel more confident about their needs being met on its receipt of the highest accreditation by an internationally recognised halal travel promotion company.

As the city’s first such venue to obtain gold certification, the centre has set a good example. It should encourage tourism, hospitality and other relevant sectors to expand efforts to increase the appeal of the city to Muslims.

The centre’s management company revealed in January that Singapore-based CrescentRating had awarded the venue top marks in the meetings, incentives, conferences and exhibitions (Mice) category.

The facility scored well by serving halal-certified food at concession stands during events and offering such tailor-made dishes upon request. Designated prayer spaces were provided with mats, qibla markings and nearby washing facilities.

Its achievement follows a government push for better promotion of Muslim-friendly business activities and tourism, and greater awareness that international exhibitions and conferences are increasingly attracting people from Muslim countries.

Last year, Chief Executive John Lee Ka-chiu encouraged local businesses to look to the Middle East and Southeast Asia, including by offering better dining options for Muslims. The Tourism Board rolled out an accreditation system for hotels and attractions to complement existing halal restaurant credentials.