Landmark $2 Billion Acquisition Strengthens Saudi Vision 2030 and Global Halal Leadership

Halal Products Development Company (HPDC), a subsidiary of Saudi Arabia’s Public Investment Fund (PIF), has entered a landmark agreement with Brazil’s MBRF—the parent company of the renowned Sadia Halal brand. The deal, valued at over USD 2.07 billion (SAR 8 billion), involves the full acquisition of Sadia Halal’s poultry business across the Gulf region, the Middle East, and North Africa (excluding Turkey), marking one of the largest transactions in the global halal industry’s history.

A Strategic Move Toward a Fully Integrated Halal Ecosystem

This acquisition reinforces the objectives of Saudi Vision 2030 by diversifying the Kingdom’s economy and accelerating the growth of a comprehensive halal ecosystem. It also supports global food security while strengthening industrial integration within the food production and distribution sectors.

Expanding Regional Operations and Investment Confidence

Under the deal, HPDC will acquire all of MBRF’s regional assets—including production facilities, logistics infrastructure, and distribution centers in Saudi Arabia, the UAE, Qatar, Kuwait, and Oman. The transaction also covers direct export operations from Brazil to several markets in the Middle East, North Africa, and other Islamic countries. Moreover, Sadia Halal’s regional headquarters will be relocated to Saudi Arabia, a move that reflects international trust in the Kingdom’s investment climate and the efficiency of its national supply chains. The agreement remains subject to regulatory approvals.

Establishing a Global Halal Poultry Powerhouse

The partnership will create a new global halal poultry company with operations spanning more than 17 Islamic countries and serving over 500 million consumers. With an annual production capacity of about 800,000 tons, the new entity will further elevate Saudi Arabia’s position as a central player in the fast-growing halal industry. Plans are also underway to list the company on the Saudi stock exchange, promoting transparency, sustainability, and broader investment opportunities within the halal sector.

HPDC’s Vision for Global Halal Empowerment

Fahad bin Sulaiman AlNuhait, CEO of HPDC, highlighted that this agreement demonstrates the Kingdom’s leadership and confidence in shaping the future of the halal sector.

“HPDC remains committed to building an integrated and sustainable global halal ecosystem aligned with Saudi Vision 2030,” he stated.

This milestone underscores HPDC’s ongoing mission to expand the halal industry both locally and globally through impactful investments and strategic collaborations, reinforcing Saudi Arabia’s ambition to become the world’s premier hub for halal production and innovation.

Original Article:

Argaam. (2025). Halal Products Development Company (HPDC) signs USD 2.07 b acquisition with Brazil’s MBRF to establish global halal poultry company. Retrieved from https://www.argaam.com/en/article/articledetail/id/1854083