{"id":5132,"date":"2025-10-07T08:55:22","date_gmt":"2025-10-06T23:55:22","guid":{"rendered":"https:\/\/souqtimes.com\/?p=5132"},"modified":"2025-10-07T08:55:22","modified_gmt":"2025-10-06T23:55:22","slug":"indonesia-strengthens-consumer-protection-in-cosmetics-sector-as-government-priority","status":"publish","type":"post","link":"https:\/\/souqtimes.com\/ja\/finance\/5132\/","title":{"rendered":"Indonesia Strengthens Consumer Protection in Cosmetics Sector as Government Priority"},"content":{"rendered":"

JAKARTA – <\/strong>The Coordinating Ministry for Economic Affairs of Indonesia has reaffirmed its commitment to fostering collaboration with academic institutions and civil society to create a safe, fair, and competitive domestic market. By engaging younger generations and academia, consumer protection efforts are expected to become increasingly inclusive and sustainable.<\/p>\n

Public Dialogue Addresses Industry Challenges<\/h2>\n

In furtherance of this commitment, the Coordinating Ministry for Economic Affairs partnered with the Faculty of Law at the Islamic University of Indonesia (UII) to organize a Public Dialogue on Strengthening Consumer Protection in the Cosmetics Sector on Thursday, September 25, in Yogyakarta. This initiative represents concrete action to enhance consumer awareness while encouraging business operators to take greater responsibility in providing safe cosmetics products that comply with regulations.<\/p>\n

Booming Industry Faces Critical Issues<\/h2>\n

The dialogue explored Indonesia’s rapidly expanding cosmetics industry, projected to reach $9.74 billion (over Rp150 trillion) in 2025, with personal care, skincare, and makeup products dominating the market. However, this growth brings significant consumer protection challenges, including:<\/p>\n

    \n
  • Circulation of illegal cosmetics products<\/li>\n
  • Exaggerated claims in advertising<\/li>\n
  • Undisclosed advertising practices on social media platforms<\/li>\n
  • Recent cases of BPOM (National Agency of Drug and Food Control) withdrawing illegal cosmetics containing hazardous substances<\/li>\n<\/ul>\n

    These cases underscore the critical need for stringent oversight and consumer awareness to operate in tandem with business operators’ responsibilities.<\/p>\n

    Government’s Top Priority Declaration<\/h2>\n

    Ismariny, Assistant Deputy for Domestic Trade, Consumer Protection, and Trade Order at the Coordinating Ministry for Economic Affairs, emphasized that consumer protection ranks among the government’s highest priorities.<\/p>\n

    “Cosmetics are not merely about trends and lifestyle; they concern public health and safety,” Ismariny stated. “This public dialogue serves as a concrete step toward building collective awareness and enhancing consumer literacy so people become more critical in selecting safe, healthy cosmetics products that meet their needs.”<\/p>\n

    Academic Partnership for Change Agents<\/h2>\n

    Budi Agus Riswandi, Dean of the Faculty of Law at the Islamic University of Indonesia, added that students require comprehensive understanding of consumer rights to become agents of change in society. The partnership with UII affirms universities’ vital role in promoting legal awareness and consumer literacy, particularly among younger generations.<\/p>\n

    Youth Engagement and Complex Questions<\/h2>\n

    During the discussion session, enthusiastic students demonstrated their engagement by raising various questions, including:<\/p>\n

      \n
    • How the government balances consumer protection with maintaining a favorable investment climate in the cosmetics industry<\/li>\n
    • Concrete measures being implemented to address undisclosed advertising phenomena on social media<\/li>\n<\/ul>\n

      This active participation reflects younger generations’ heightened concern about increasingly complex consumer protection issues in the digital era.<\/p>\n

      Actionable Outcomes and Recommendations<\/h2>\n

      The public dialogue generated several recommendations for follow-up action:<\/p>\n

        \n
      1. Integrated oversight<\/strong> of online commerce platforms<\/li>\n
      2. Enhanced transparency<\/strong> in product information disclosure<\/li>\n
      3. Firm legal enforcement<\/strong> against business operators who violate regulations<\/li>\n<\/ol>\n

        These measures aim to strengthen a healthy trading ecosystem that supports national economic growth while protecting consumers.<\/p>\n

        Expected Impact on Stakeholders<\/h2>\n

        Through this initiative, consumers are expected to better understand their rights to obtain accurate information and safe products. Simultaneously, cosmetics business operators face increased pressure to maintain compliance with quality standards, regulations, and business ethics.<\/p>\n

        High-Level Participation<\/h2>\n

        The event featured distinguished speakers including:<\/p>\n

          \n
        • Director of Consumer Empowerment, Ministry of Trade<\/li>\n
        • Director of Cosmetics Supervision, National Agency of Drug and Food Control (BPOM)<\/li>\n
        • Chairman of the Indonesian Contract Manufacturing Cosmetics Association (AKKMI)<\/li>\n
        • Representative from PT Nose Herbal Indo<\/li>\n<\/ul>\n

          Participants included representatives from:<\/p>\n

            \n
          • Various ministries and government agencies<\/li>\n
          • Regional governments from the Special Region of Yogyakarta<\/li>\n
          • Students from seven universities: Islamic University of Indonesia, Yogyakarta State University, Sunan Kalijaga State Islamic University, Atma Jaya University Yogyakarta, Muhammadiyah University of Yogyakarta, Ahmad Dahlan University, and Jenderal Achmad Yani University Yogyakarta<\/li>\n<\/ul>\n

            Digital Era Challenges<\/h2>\n

            The dialogue particularly emphasized emerging challenges in the digital marketplace, where social media influencers and online platforms have transformed how cosmetics products are marketed and sold. The proliferation of undisclosed advertisements and the rapid spread of misleading product claims require innovative regulatory approaches that balance consumer protection with digital innovation.<\/p>\n

            Building Sustainable Ecosystem<\/h2>\n

            This initiative reflects Indonesia’s comprehensive approach to building a sustainable consumer protection ecosystem in the cosmetics sector. By combining regulatory oversight, industry self-regulation, consumer education, and academic engagement, the government aims to create an environment where both consumers and legitimate businesses can thrive.<\/p>\n

            The emphasis on youth engagement through universities demonstrates forward-thinking strategy, recognizing that today’s students will become tomorrow’s consumers, entrepreneurs, regulators, and advocates. Their informed participation is essential for long-term success in maintaining safe, competitive cosmetics markets.<\/p>\n

            As Indonesia’s cosmetics industry continues its impressive growth trajectory, these consumer protection initiatives position the country to achieve sustainable development that balances economic expansion with public health and safety priorities.<\/p>\n

             <\/p>\n

            Original Article:<\/strong><\/p>\n

            Kementerian Koordinator Bidang Perdagangan Republik Indonesia. (2025, October 6). Salah Satu Prioritas Utama Pemerintah, Kemenko Perekonomian Dorong Penguatan Perlindungan Konsumen di Sektor Kosmetik<\/em>. Retrieved from https:\/\/en.vietnamplus.vn\/vietnam-promotes-halal-product-exports-to-turkiye-post329853.vnp<\/p>\n","protected":false},"excerpt":{"rendered":"

            JAKARTA – The Coordinating Ministry for Economic Affairs of Indonesia has reaffirmed its commitment to f […]<\/p>\n","protected":false},"author":9,"featured_media":5134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[3203,3205,1191,3204],"class_list":["post-5132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-halal-consumer-protection","tag-indonesia-halal-demand","tag-indonesia-halal-industry","tag-indonesian-consumer-protection","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/posts\/5132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/comments?post=5132"}],"version-history":[{"count":1,"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/posts\/5132\/revisions"}],"predecessor-version":[{"id":5135,"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/posts\/5132\/revisions\/5135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/media\/5134"}],"wp:attachment":[{"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/media?parent=5132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/categories?post=5132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/souqtimes.com\/ja\/wp-json\/wp\/v2\/tags?post=5132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}