At the Global Halal Brazil Business Forum 2025 held in São Paulo, a panel examined how innovation and technology are reshaping the halal industry. 

Halal: From Religious Niche to Global Economic Engine

According to Ali Hussein El Zoghbi, vice-president of the halal certifier FAMBRAS, halal is no longer just a religious segment. He estimated the halal economy generated USD 1.434 trillion in 2023 and projected it could reach USD 1.939 trillion by 2028—a potential growth of about 35 %.

He noted that this progress comes not only from scale but also from deeper qualitative changes: consumers are increasingly demanding, and technology is becoming a key enabler. 

Digital Certification and Industry 4.0 in the Halal Supply Chain

Flávio Redi of EcoHalal do Brasil described how halal certification for beef and poultry in Brazil is now fully digital and accessible via QR code—allowing end-consumers to trace the production process online.

Inside the meat-packing operations, technologies identified as “Industry 4.0” are used: cameras monitor every stage, and algorithms manage production. The next step is moving toward verifying origin and full ESG (environmental, social, governance) compliance in halal products. 

Biotechnology, Traceability and Sustainable Agriculture

CGIAR governance board president Celso Moretti spoke about how biotechnology (such as plant-based or cultured meats) must adapt to halal standards, and how technologies like IoT, tokenization, and blockchain are being introduced in agricultural supply chains. He stressed that technology alone is not enough—coordination among halal certifiers is essential to ensure proper data governance.

Another panelist from Brazil’s agriculture research agency spoke about improving traceability in goat and sheep production (feeds, diet, greenhouse-gas mitigation, confinement systems) as part of halal compliance and sustainability efforts.

The sustainability director of Brazil’s beef industry group emphasized challenges such as technology access for smaller producers and traceability in large agribusiness systems, urging efforts to integrate food-security, low-carbon agriculture, and halal market demands. 

A Vision for Halal’s Future

Ali El Zoghbi closed the panel by saying: “The halal of the future is already being built,” and urged integration of faith, tradition and modernity so that halal certification becomes “not only about compliance, but about excellence and, above all, humanity.”

Original Article:

ANBA (Brazil). (2025, October 27). Innovation & technology transform halal market. Retrieved from https://anba.com.br/en/innovation-technology-transform-halal-market/