Indonesia’s Position in the Global Halal Market

Indonesia, home to the world’s largest Muslim population, remains a key player in the global halal economy. In 2020, Indonesian consumers spent around USD 184 billion on halal products, accounting for more than 11% of global halal spending. Despite this massive domestic demand, Indonesia’s halal exports remain modest. Ranked ninth among Organisation of Islamic Cooperation (OIC) countries, Indonesia contributed USD 8.6 billion in halal exports—just 3% of the global total.

Oral Care as a Promising Segment

The Indonesia Halal Markets Report 2021/2022 highlighted halal oral care as one of the most promising categories for Indonesia’s cosmetic exports. Oral care has evolved from being purely functional into part of beauty and lifestyle routines, aligning with consumer demands for health, aesthetics, and ethical production.

Growing Consumer Awareness

The COVID-19 pandemic accelerated health consciousness worldwide, creating a surge in demand for oral care products. Consumers increasingly seek items that are halal-certified, vegan, cruelty-free, and made with organic or natural ingredients. This trend elevates halal oral care from a niche market to a mainstream opportunity.

Target Markets for Expansion

Indonesia’s halal oral care industry has significant export potential across both OIC and non-OIC nations. Countries such as Saudi Arabia, the United Arab Emirates, and Malaysia represent immediate opportunities due to strong halal preferences. Meanwhile, Germany, the UK, and the US are emerging as attractive non-OIC markets where halal-certified personal care products are gaining traction.

Challenges to Overcome

Despite its potential, Indonesia’s halal oral care sector faces hurdles. Local producers must strengthen their research and development capabilities to innovate with safe, high-quality ingredients that meet international standards. In addition, alignment in regulatory frameworks and certification processes remains crucial to ensure smooth access to global markets.

Conclusion: Unlocking Halal Oral Care’s Global Role

Halal oral care presents a golden opportunity for Indonesia to strengthen its position in the global halal cosmetics trade. By investing in R&D, ensuring internationally recognized halal certification, and tapping into health and lifestyle-driven consumer trends, Indonesia can transform oral care into a flagship category that drives both exports and its halal economy leadership

Original Article:

CosmeticsDesign-Asia. (2025, September 18). Halal oral care among top cosmetic export opportunities for Indonesia. CosmeticsDesign-Asia. Retrieved from https://www.cosmeticsdesign-asia.com/Article/2022/03/03/halal-oral-care-among-top-cosmetic-export-opportunities-for-indonesia/