Recognized for Excellence in Halal Cosmetics and Skincare

Indonesian beauty pioneer Wardah has once again affirmed its position as the nation’s leading halal beauty brand by winning two Top Halal Awards 2025 from IHATEC Marketing Research. The brand took home top honors in the Mascara and Sunscreen categories, while also achieving the highest Halal Index scores across ten additional categories. The awards were presented by IHATEC Marketing Research Director, Evrin Lutfika, to Novia Sukmawaty, Wardah’s Global Halal Beauty Marketing Group Head, during a ceremony at JS Luwansa Ballroom, Jakarta, on October 8, 2025.

Survey Highlights Wardah’s Market Dominance

The Top Halal Index 2025 Survey, conducted by IHATEC on 1,800 respondents across six major Indonesian cities—Jakarta, Semarang, Surabaya, Medan, Makassar, and Balikpapan—evaluated hundreds of products and thousands of brands. Wardah achieved the highest consumer scores in multiple categories, including Blush On, Lipstick, Lip Tint, Foundation, Makeup Remover, Face Powder, Moisturizer, Eye Shadow, Serum, and Facial Wash.

Commitment to Halal Principles from Start to Finish

“As a pioneer of halal beauty in Indonesia, Wardah believes halal is not just a label but a reflection of our commitment to quality, integrity, and community benefit—especially for Indonesian women,” said Novia Sukmawaty. 

She emphasized that Wardah consistently applies halal values throughout its operations—from sourcing raw materials to ethical production and marketing practices—ensuring safety, transparency, and trust.

Innovation Rooted in Research and Technology

Wardah continues to drive halal beauty innovation, introducing new products designed for Indonesian consumers. Between January and September 2025, the brand launched several skincare and cosmetic products developed by ParagonCorp’s scientific team, known for their research-driven approach and use of advanced beauty technology.

Among the standout products are:

• Wardah Serum Active Protection Screenium SPF 50+ PA+++, featuring Ultraproof™ Protection Technology for long-lasting UV protection resistant to water, sweat, dust, and friction. Its UltraThinVeil™ formula absorbs in just eight seconds, leaving a light, non-sticky finish perfect for active lifestyles.
• Wardah Anti-Gravity Mascara and Wardah Hi-Impact Volumizer Mascara, both launched in August 2025. The Anti-Gravity Mascara uses an ultra-slim brush for a natural lift, while the Hi-Impact Volumizer Mascara features a curved applicator for a 13x thicker and more voluminous lash effect.

Understanding the Top Halal Award Criteria

IHATEC’s evaluation is based on two main indicators: Brand Elements and Halal Elements.

• Brand Elements measure consumer recall, current usage, and future purchase intention of halal brands.
• Halal Elements assess perceptions of halal compliance in promotion, raw materials, production process, and packaging.

According to Evrin Lutfika, “Wardah has become a trusted pioneer of halal cosmetics in Indonesia. Its strong commitment to authenticity and consumer trust has led to outstanding Halal Index scores. Congratulations to Wardah—this achievement sets a benchmark for other halal brands nationwide.”

Inspiring the Next Generation of Halal Brands

Wardah’s latest recognition not only reinforces its position as Indonesia’s halal beauty leader but also motivates the brand to continue promoting innovation that aligns faith, science, and modern beauty. With consistent achievements in halal excellence, Wardah remains an inspiration for other Indonesian brands aspiring to compete on the global halal stage.

Original Article:

VOI Indonesia. (2025, October 26). Strengthening the halal beauty brand position, Wardah wins 2 Top Halal Award 2025. Retrieved from https://voi.id/en/lifestyle/526790