By Savoir Flair 

Championing Middle Eastern Beauty Innovation

Since its inception, Savoir Flair has been dedicated to discovering while empowering Middle Eastern creatives with business owners. In 2022, we issued a Manifesto outlining a detailed roadmap for our future, pledging continued focus, support, profiling of Arab talent. Keeping up with our promise, we are highlighting the Arab entrepreneurs making waves in the beauty world.

Of course we’re all familiar with Huda Beauty, consistently ranked as one of the top beauty brands globally. But what about the others? Understanding the importance of supporting local businesses, we have curated a list of Arab-owned beauty brands to support now, forever.

1. AMINA’S NATURAL SKINCARE

Jordan’s Organic Pioneer Born from Maternal Care

Founded in 2000, Amina’s Natural Skincare emerged from founder Amina Mango’s quest to find non-toxic skincare for her children. When her daughter showed signs of dry skin with eczema, Mango formulated organic solutions herself. Locally manufactured in Jordan’s Jarash region using homegrown ingredients with sustainable packaging, the brand provides employment to women in nearby refugee camps.

2. ARCADIA

Emirati Cruelty-Free Fragrances Evoking Nostalgia

Emirati perfumer Amna Al Habtoor’s Arcadia fragrances evoke nostalgia through entirely cruelty-free, chemical-free formulations. The UAE-based brand works with local craftsmen, utilizing recycled cement with reused steel in its candles, bakhoor, midkhan, all housed in recyclable packaging.

3. ASTERI

Saudi Arabia’s Complete “Desert-Proof” Makeup Collection

Founded by entrepreneur Sara Al Rashed, ASTERI launched with a full makeup line featuring vegan, cruelty-free, clean formulas with desert-proof finishes.

“I realized there wasn’t a brand representing the modern Arab woman who doesn’t fit traditional stereotypes,” Al Rashed explained.

4. BASSAM FATTOUH COSMETICS

Lebanese Bridal Makeup Artist’s Expert Line

Lebanese make-up artist Bassam Fattouh, trusted by Middle Eastern brides including Christina Mourad for her nuptials with Elie Saab Jr., launched his eponymous cosmetics range in 2010 after repeated requests from fans with clients.

5. BASMA BEAUTY

Inclusive Formulas Celebrating Real Skin, Individuality

Founded by Basma Hameed, whose makeup journey began after experiencing third-degree burns as an infant, the brand offers customizable, inclusive makeup with lightweight, nourishing formulas embracing every skin type, texture, tone.

6. GREEN BAR

Bahrain’s Ancient Arabian Healing Secret

Founded by Reem al Khalifa, Green Bar features face, body, home products inspired by ancient Arabian healing culture. Most ingredients are harvested from Khalifa’s family-owned garden, with the rest bought from local farmers.

7. HINDASH COSMETICS

Dubai-Based Artist’s Ultra-Blendable Vegan Line

Dubai-based Jordanian makeup artist Hindash launched his 2022 makeup line featuring ultra-blendable, vegan formulas designed for zero fallout, including high-precision eyeliners, long-wear lip tints, and shimmering highlighters.

8. MARIAM EM

Abu Dhabi’s Sidr Tree Extract Innovation

Born in Abu Dhabi, Mariam EM advocates for natural, minimalistic skincare drawing inspiration from rich Arabic culture, introducing healing properties of the Sidr tree—used for centuries in ancient medicinal remedies with beauty treatments.

9. MAHA COSMETICS

Mission-Driven Beauty Supporting Palestine Relief

Created by a makeup influencer turned entrepreneur, Maha Cosmetics donates 10 percent of proceeds to the Palestine Children’s Relief Fund, providing essential aid to families with children in Gaza.

10. MINA AL SHEIKHLY

Four Specialized Mascaras for Every Lash Type

Mina Al Sheikhly’s mascara label delivers four specially designed mascaras—Layered, Curved, Elevated, Tailored—each developed to define lashes in specific ways with paraben-free, cruelty-free formulas.

11. MZN BODYCARE

Saudi Arabia’s First Handcrafted Skincare Range

Designer Muzon Ashgar’s MZN Bodycare holds distinction as Saudi Arabia’s first-ever handcrafted skincare range, formulating all products with organic ingredients as natural alternatives to chemical-based products.

12. PEACEFULL

Emirati Founder’s Vitiligo-Inspired Sensitive Skin Solutions

Founded by Emirati entrepreneur Salama Mohamed, who is “blessed” with vitiligo, Peacefull offers all-natural products free of gluten, parabens, sulfates, fragrances, cruelty—perfect for maintaining green, clean beauty routines.

13. SHIFFA

Dr. Lamees Hamdan’s Organic Science Fusion

Founded by Dr. Lamees Hamdan, Shiffa Beauty amalgamates potent organic ingredients with groundbreaking skin healing science, allowing customers to shop by skin concerns with carefully formulated healing products.

14. SIMIHAZE BEAUTY

Khadra Twins’ Boundary-Pushing Innovation

SimiHaze Beauty, founded by twins Simi with Haze Khadra, fills gaps in the beauty industry with unique, high-quality products like the Velvet Blur Matte Lip Balm, combining lip balm texture with matte lipstick finish.

15. THE DIRTY LAMB

Palestinian-American’s Kitchen-Inspired Natural Line

Palestinian-American entrepreneur Ahlam Abbas launched The Dirty Lamb in 2016 with handcrafted, gender-neutral skincare using kitchen ingredients. Hero product: The Dirty Lamb Coffee Scrub formulated from Arabica coffee beans. All products are vegan, cruelty-free.

16. WHIND

Moroccan-Born Founder’s Marrakech Sensorial Journey

Whind, founded by Moroccan-born Hind Sebti, offers sensorial journeys through Marrakech with clean, vegan, carbon-neutral formulations backed by science. Top picks: Marrakech Light Illuminating Magic Oil with Kasbah Moonlight Overnight Recovery Mask.

Original Article:

Savoir Flair. (2025). Arab-owned beauty brands that you need to support. https://www.savoirflair.com/article/beauty/arab-owned-beauty-brands/f9b206f6-f297-41f2-a53e-983f170aacb6