Turkey has claimed the second-place ranking among the world’s most sought-after destinations for Muslim travelers, based on findings from the latest “Muslim Travel Preferences” study conducted by Mastercard in collaboration with CrescentRating.

This comprehensive annual research examines travel patterns and preferences within the global Muslim tourism market, showcasing Turkey’s remarkable appeal through its rich cultural legacy, varied tourism offerings, and specialized services designed specifically for Muslim guests.

Explosive Growth in Muslim Travel Market

The report reveals impressive expansion in the Muslim travel sector, with worldwide Muslim travelers increasing by 25% during 2023 to reach 176 million people. Projections indicate this number will surge to 245 million by 2030, while global expenditure in this sector is anticipated to reach $230 billion, creating substantial opportunities for destinations that cater to Islamic values and requirements.

Competitive Ranking Among Top Destinations

Malaysia maintained its leadership position due to its extensive “halal-friendly” travel infrastructure, while Turkey achieved second place alongside Saudi Arabia and the UAE in a three-way tie. The study credits Turkey’s advancement to its excellently maintained Islamic historical sites, widespread availability of halal-certified products and services, and focused initiatives to enhance Muslim-friendly travel experiences.

Cultural and Religious Tourism Attractions

Turkey’s appeal stems largely from its significant historical and spiritual landmarks that draw faith-oriented tourists. Key destinations include Istanbul’s iconic Sultanahmet Mosque, the renowned Mevlana Museum in Konya, and the historic mosques of Şanlıurfa. These sites serve as major magnets for visitors seeking meaningful religious and cultural experiences.

The nation’s tourism sector has progressively evolved to accommodate Muslim travelers’ specific needs, implementing amenities such as women-exclusive beach facilities, dedicated prayer areas, and comprehensive halal food services throughout the hospitality industry.

Emerging Trends in Muslim Tourism

The research also identified innovative developments transforming the Muslim travel landscape, including advanced smartphone applications designed for halal travel planning, independent travel opportunities targeting young Muslim adults, and spiritual wellness retreats focused on digital disconnection that complement religious practices and personal reflection.

Original Article:

Daily Sabah. (2025, July 2). Türkiye ranks second in global Muslim travel destinations. https://www.dailysabah.com/turkiye/turkiye-ranks-second-in-global-muslim-travel-destinations/news?gallery_image=undefined#big