Joint Venture Overview and Revenue Projections

Oasis Home Holding Bhd has established ambitious revenue targets for its new halal health supplement and wellness product line, aiming to generate over RM10 million in annual revenue through a strategic partnership with livestream marketing specialist GIMCare (M) Sdn Bhd. The revenue projection is based on proven performance benchmarks from GIMCare and its parent company GIMmedia, which currently achieves RM30 million in gross merchandise value monthly across livestream and e-commerce platforms.

CEO Datuk Jaden Teoh Yee Seang expressed confidence in these targets, citing GIMCare’s existing performance in similar product categories, where the company generates RM4-5 million in monthly revenue. This track record provides a solid foundation for the projected annual revenue goals, which company leadership considers both realistic and achievable.

Strategic Partnership Structure

The collaboration has resulted in the creation of OG Alliance Sdn Bhd, a new joint venture company that will be incorporated with startup capital of RM500,000. Oasis Wellness International Sdn Bhd, a wholly owned subsidiary of Oasis Home, will hold a controlling 51% stake, while GIMCare will own the remaining 49% of the venture.

GIMCare brings significant digital marketing capabilities as a wholly owned subsidiary of GIMmedia Sdn Bhd, a multichannel network and leading livestream enabler officially recognized by major platforms including TikTok, Shopee, and Lazada. This partnership combines Oasis Home’s product development expertise with GIMCare’s proven digital marketing and distribution capabilities.

Product Development and Compliance Strategy

– Regulatory Excellence and Halal Certification

The new wellness product range prioritizes strict regulatory compliance and comprehensive halal certification to meet the needs of Muslim consumers across multiple markets. Oasis Home leverages its expertise in sourcing premium ingredients from overseas suppliers, particularly those with established trademarks and clinical research backing.

– Initial Product Portfolio

The company’s initial product pipeline includes three key categories: marine collagen powder drinks targeting beauty and health benefits, specialized skin health supplements, and children’s immunity boosters designed to support young consumers’ health needs. These products will be distributed through major e-commerce platforms including TikTok, Shopee, and Lazada.

Market Expansion and Regional Strategy

– Southeast Asian Market Penetration

The joint venture aims to penetrate halal markets in Indonesia, Thailand, and Vietnam, capitalizing on these countries’ substantial Muslim populations. The company’s strategy involves adapting products to meet local regulatory requirements and consumer preferences in each target market.

– Government Relations and Market Access

Strategic relationships with health ministry officials who maintain partnerships with counterparts in Thailand and Indonesia are expected to facilitate market entry and regulatory compliance. These connections will help streamline the process of meeting local requirements and adapting products for regional markets.

Business Model Innovation

Oasis Home’s business model emphasizes direct-to-consumer sales through digital channels, eliminating traditional retail overhead costs such as rental expenses and heavy operational costs. This approach enables the company to offer premium wellness products at more accessible price points while maintaining profitability.

The company recognizes that digital platforms are driving significant growth in the wellness sector. In July 2025, TikTok’s wellness category alone generated over RM80 million in monthly revenue, demonstrating the substantial market opportunity available through digital channels.

Market Context and Growth Projections

According to IMARC Group research, Malaysia’s health and wellness market is positioned for substantial growth, projected to expand from US$11.4 billion (RM48 billion) in 2024 to US$18 billion by 2033. This represents a compound annual growth rate of 4.6%, indicating strong market fundamentals supporting the joint venture’s business case.

OG Alliance is expected to complete incorporation by early September 2025, with the first product launch scheduled for the end of the year. This timeline allows for proper regulatory compliance, product development, and marketing strategy implementation before market entry.

Strategic Significance

The joint venture represents Oasis Home’s strategic expansion into the rapidly growing halal wellness market, combining product development expertise with proven digital marketing capabilities. By focusing on regulatory compliance, premium ingredient sourcing, and cost-effective distribution through digital channels, the partnership positions both companies to capture significant market share in the expanding Southeast Asian wellness sector.

The initiative demonstrates how traditional product companies can leverage digital marketing specialists to access new markets and consumer segments while maintaining focus on product quality and regulatory compliance.

Original Article:

Razak, H. (2025, August 5). Oasis Home targets RM10 million plus annual revenue from new halal health and wellness product line. The Sun. https://thesun.my/business-news/oasis-home-targets-rm10-million-plus-annual-revenue-from-new-halal-health-and-wellness-product-line-LC14613668