source: wire.verifyhalal.com

In a significant move to enhance the halal industry, Jordan has forged a partnership with Malaysia, aiming to strengthen its halal ecosystem. This collaboration is set against the backdrop of a rapidly evolving global halal market, where countries are increasingly recognizing the importance of halal certification and standards.

Key Developments in the Halal Sector

• Jordan-Malaysia Partnership

Jordan is taking proactive steps to improve its halal certification capabilities by teaming up with Malaysia’s Serunai Commerce, facilitated by the Islamic Development Bank (IsDB). An extensive 11-day Diagnostic Mission was conducted to evaluate Jordan’s current halal certification processes. This mission involved various key ministries and regulatory bodies, including the Jordan Standards and Metrology Organisation and the Ministry of Agriculture. The goal was to identify existing challenges, capacity gaps, and opportunities to enhance Jordan’s position in the global halal economy.

• Cosmetic Industry Expansion

In a related development, South Korean cosmetics firm Cosmecca Korea has secured halal certification from Indonesia’s Majelis Ulama Indonesia (MUI). This certification is pivotal as Indonesia, home to the world’s largest Muslim population, will mandate halal certification for cosmetics starting next October. This move not only bolsters Cosmecca’s global expansion efforts but also highlights the growing demand for halal-certified products in the ASEAN and Middle Eastern markets.

• Saudi Fast Food Giant Enters Pakistan

In exciting news for food enthusiasts, Saudi Arabia’s renowned fast-food chain, Albaik, is set to launch its operations in Pakistan. The announcement was made by Pakistani Commerce Minister Jam Kamal Khan, who revealed that plans are underway to open outlets in major cities. This development follows a memorandum of understanding signed during discussions at the Made in Pakistan exhibition, focusing on business collaborations and investment opportunities for Saudi brands in Pakistan.

Trade and Regulatory Developments

• Australian Halal Meat Exports

Australia is poised to become a major supplier of halal red meat to Malaysia, following the approval of seven new export establishments. This brings the total number of halal-certified Australian operations to 25, positioning Australia as a key player in the halal beef and sheep meat market, valued at over $333 million in 2023/24.

• Uzbekistan’s Halal Labeling Initiative 

Uzbekistan is set to implement new regulations allowing halal labeling for certified products and services. Starting May 1, 2025, products that meet halal standards will be able to display this certification, enhancing consumer trust and expanding market opportunities. The Uzbekistan Technical Regulation Agency and the Committee on Religious Affairs will oversee the accreditation of halal certification bodies, ensuring compliance with international standards.

The collaboration between Jordan and Malaysia, along with the various developments in the halal industry, underscores the growing significance of halal certification and standards in global trade. As countries continue to invest in their halal ecosystems, the future looks promising for the halal market, offering vast opportunities for businesses and consumers alike.

Original Article:

Salaam Gateway. (2025, February). Halal industry February wrap. Salaam Gateway. https://salaamgateway.com/story/halal-industry-february-wrap