SALAAM Expo Showcases Halal Cuisine Excellence

MAGGI demonstrated its commitment to serving the Muslim community during the recent SALAAM: Halal Tourism and Trade Expo, emphasizing that flavorful cooking experiences are accessible to everyone, including Muslim families. The three-day event, held at Quantum Skyview in Gateway Mall, Araneta City, celebrated halal cuisine and culture while highlighting certified halal products available in the market.

Among the featured products were MAGGI’s halal-certified offerings, particularly Magic Sarap, which brings authentic flavoring to kitchens throughout Muslim households. The expo provided a platform for showcasing how these products can enhance traditional and contemporary halal cooking.

Interactive Culinary Demonstration Experience

A standout moment of the expo was the Halal Culinary 101 live cooking demonstration, featuring Muslim content creator and MAGGI ambassador Shaha Meta alongside Chef Tahir Malikol, a renowned halal chef from Cotabato City who serves as a MAGGI consultant. This demonstration focused on kitchen essentials that cater specifically to Muslim families and food enthusiasts.

During the presentation, Shaha and Chef Tahir utilized various Nestlé products including MAGGI Magic Sarap, MAGGI Oyster Sauce, Carnation Condensada, and Carnation Everyday Creamer to enhance the halal dishes they prepared. They created three signature dishes: Chicken Pastil, Chicken Curry, and Macaroni Salad, demonstrating the versatility of halal-certified seasonings.

Product Quality and Religious Compliance

MAGGI Magic Sarap serves as an all-in-one seasoning blend commonly found in Filipino households, composed of onion, garlic, chicken meat, and various spices. The product maintains halal quality standards that Muslim families can confidently trust for their daily meal preparation.

Event attendees, including many members of the Muslim community, had the opportunity to sample the prepared Chicken Pastil and Chicken Curry, experiencing firsthand how MAGGI products can enhance dish flavors while maintaining halal certification standards.

Chef Perspectives on Cultural Celebration

In an exclusive interview, Chef Tahir emphasized Nestlé’s belief that food serves as a universal language that unites people and families. He highlighted MAGGI’s commitment to supporting diverse cuisines and cultures, particularly within the Muslim community, noting that all MAGGI products available in the Philippines maintain 100% halal certification to meet the highest quality and religious compliance standards.

Shaha shared her personal experience using MAGGI Magic Sarap in family cooking, explaining how the product elevates her home-prepared dishes and specialties. For the Chicken Curry demonstration, she used MAGGI Magic Sarap as a marinade to ensure the chicken remained flavorful throughout.

Traditional Mindanaoan Cuisine Integration

Chef Tahir described how MAGGI Magic Sarap provides a balanced combination of sweet and savory flavors along with an appealing aroma for various dishes. He noted that simple foods become significantly more delicious when enhanced with MAGGI Magic Sarap.

The chef also highlighted traditional Mindanaoan dishes such as linigil, tinapayan, and sinina, describing them as rich in both flavor and cultural tradition. He suggested these dishes represent excellent examples of Filipino cuisine that both local and international food enthusiasts should experience, especially when prepared using MAGGI as a key ingredient.

Community Support and Product Accessibility

MAGGI recognizes the importance for the Muslim community to ensure all cooking ingredients comply with Islamic dietary laws, which is why the brand maintains 100% halal certification across its entire product range, including MAGGI Magic Sarap, MAGGI Kari, and MAGGI Oyster Sauce, which is formulated using authentic oysters from Japan.

Over recent years, MAGGI has actively supported Muslim communities in Mindanao through various services, activations, and product offerings designed to enhance everyday meal preparation. The comprehensive lineup of halal-certified products increases cooking options available to the Muslim community, establishing MAGGI as a trusted partner for families seeking to create flavorful and delicious meals while respecting Muslim culture and cuisine.

From Mindanao kitchens to international culinary spaces, MAGGI empowers Muslim cooks with reliable halal-certified flavoring options, encouraging exploration of new recipes through their website and social media platforms to create meals featuring authentic halal quality.

Original Article:

Inquirer Business. (2025, August 4). From halal-certified products to cultural collaborations, Maggi celebrates Muslim traditions in every dish. https://business.inquirer.net/534794/from-halal-certified-products-to-cultural-collaborations-maggi-celebrates-muslim-traditions-in-every-dish/amp