Australian Brand Pioneers Halal Compliance in Global Health Supplement Industry

Historic Certification Milestone

Blackmores has secured prestigious halal certification from Malaysia’s Department of Islamic Development (JAKIM), marking a transformative moment for the Australian health supplement manufacturer. This achievement positions Blackmores as the first Australian-manufactured finished goods brand to receive this distinguished certification, significantly expanding accessibility for Muslim consumers worldwide.

Country Manager Kumaran Chandrasergaran emphasized that this certification transcends mere compliance requirements, reflecting the company’s comprehensive commitment to ethical business practices. The achievement encompasses responsible sourcing protocols, fair labor standards, environmental stewardship, plus animal welfare considerations, ensuring products meet exceptional global benchmarks.

Rigorous Compliance Journey

The company underwent rigorous audits at its Warriewood plant and Bungarribee warehouse, meticulously evaluating every process against international benchmarks such as Hazard Analysis Critical Control Points (HACCP), Good Manufacturing Practices (GMP), and International Organisation for Standardisation (ISO). This comprehensive evaluation guaranteed that all production stages maintain excellence standards throughout the manufacturing process.

JAKIM is globally recognised as the gold standard for halal certification, renowned for its stringent and respected compliance measures. Achieving this certification demonstrates Blackmores’ ability to meet the most demanding international requirements while serving diverse consumer communities.

Strategic Market Positioning

The certification creates substantial opportunities for market expansion, particularly within Muslim-majority regions across Asia plus global markets. Malaysia is globally recognised as a leader in halal pharmaceuticals, and by attaining JAKIM halal certification, Blackmores is strategically positioned within this prominent ecosystem.

Kumaran highlighted that halal certification provides crucial transparency regarding ingredient sourcing plus manufacturing methodologies. This transparency builds consumer confidence while establishing trust foundations essential for long-term market success.

Industry Recognition Excellence

Blackmores is also proud to be recognised as a Platinum Trusted Brand, a title it has won for 10 consecutive years, as voted by Malaysian consumers. This sustained recognition demonstrates the deep trust plus loyalty the brand has cultivated within Malaysian markets over decades of consistent quality delivery.

The certification ceremony featured distinguished attendees including Halal Development Corporation Berhad (HDC) head of halal consultancy and advisory Mohd Dhaliff Ghaus Mohd Anuar, as well as the Australian High Commissioner to Malaysia, Danielle Hainecke.

Future Growth Vision

Mohd Dhaliff Ghaus expressed hope that Blackmores would continue to uphold halal principles while maintaining high standards, exploring opportunities, and driving new innovations for the growth of the halal ecosystem. He emphasized that achieving Malaysia’s halal certification requires thorough auditing, quality control measures, plus unwavering leadership commitment.

The achievement represents more than regulatory compliance—it positions Blackmores to drive innovation within the halal health supplement sector while contributing to the broader halal ecosystem’s sustainable development across international markets.

Original Article:

Bernama. (2025, September 21). Blackmores secures JAKIM halal certification, expanding accessibility for Muslim consumers. Bernama. Retrieved from https://bernama.com/en/news.php?id=2391853