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Global Beauty Sector Round-Up: Innovation, Regulation & Digital Shifts

October 2025 brought a flurry of developments across the beauty and personal care industry, with notable stories on regulatory changes, technology-driven consumer behaviour, and the expanding influence of halal and clean-label trends.

Asia-Pacific Highlights

In the APAC region, several key themes surfaced:

  • A Taiwan-based start-up, REVIVEBIO, launched its next-generation probiotic-derived exosome technology for commercialisation in skincare and nutraceutical applications.
  • A report cited by CosmeticsDesign revealed that the halal beauty market is on track to reach ~USD 118 billion by 2028, with brands needing to accelerate certification, scale sustainably, and meet consumers via digital channels and inclusive positioning.
  • In Australia, regulatory action ensued after 16 of 20 sunscreens tested by consumer advocates failed to meet their claimed SPF ratings; the national watchdog is now conducting a full review.

EMEA Region (Europe, Middle East & Africa)

Across EMEA, the focus was on ingredient safety and sustainability innovation:

  • The fragrance and body-care brand Voshbon launched the world’s first freeze-dried water-less beauty range using Zero-Water Lyophilisation technology, reducing water use and transport emissions.
  • In France, regulatory agency ANSES proposed steep reductions in the approved concentration of octocrylene (a common UV filter) under the EU REACH framework.
  • At a medical aesthetics congress, Sculptra was shown to help reverse volume loss linked to GLP-1 weight-loss medications, in combination with other dermal treatments.
  • In business news, Kate Somerville was acquired by Rare Beauty Brands as parent company Unilever continues to reshape its luxury skincare portfolio.

Americas Insights

In the Americas, technology and digital commerce featured strongly:

  • A study by Accenture found that 76 % of beauty consumers are open to AI-led shopping experiences; among active Gen-AI users, 83 % rely heavily on AI recommendations for product decisions.
  • Retailer Ulta Beauty launched its “UB Marketplace”, enabling emerging brands to tap into Ulta’s 45+ million rewards members with rapid onboarding and fulfilment tools.
  • Insights from market-intelligence firm Mintel on colour cosmetics identified the biggest future drivers: durability, multifunctionality, strong sensory appeal, and sustainable sourcing.

Original Article:

CosmeticsDesign-Europe. (2025, October 28). Across the CD-verse: October 2025. Retrieved from https://www.cosmeticsdesign-europe.com/Article/2025/10/28/across-the-cd-verse-october-2025/