JAKARTA – Wardah, Indonesia’s leading beauty brand pioneer, has reinforced its dominant position in the country’s cosmetics industry by securing two Top Halal Awards for its Mascara and Sunscreen categories from IHATEC Marketing Research. Additionally, the brand achieved the highest Top Halal Index scores across ten additional product categories.

Award Ceremony and Recognition

Evrin Lutfika, Director of IHATEC Marketing Research, presented the awards to Novia Sukmawaty, Wardah Global Halal Beauty Marketing Group Head, in a ceremony held in Jakarta on Wednesday, October 8. The recognition follows comprehensive consumer research conducted across Indonesia’s major metropolitan areas.

Survey Methodology and Scope

The awards recognize products achieving the highest scores in the 2025 Top Halal Index Survey conducted by IHATEC Marketing Research. The research involved 1,800 respondents across six major Indonesian cities—Jakarta, Semarang, Surabaya, Medan, Makassar, and Balikpapan—through face-to-face interviews conducted in May 2025.

Among hundreds of product categories and thousands of brands evaluated, Wardah distinguished itself by winning top honors in two categories: Mascara in the Cosmetics category and Sunscreen in the Skincare category.

Outstanding Performance Across Multiple Categories

Beyond the two award-winning categories, Wardah achieved above-average scores across ten additional product segments:

• Blush On
• Lipstick
• Lip Tint
• Foundation
• Makeup Remover
• Face Powder
• Moisturizer
• Eye Shadow
• Serum
• Facial Wash

Commitment to Comprehensive Halal Standards

“As the pioneer halal beauty brand in Indonesia, Wardah believes that halal is not merely a label, but a manifestation of our commitment to product quality, integrity, and benefits provided by the brand to society, particularly Indonesian women,” stated Novia Sukmawaty in Monday’s announcement.

“From the beginning, Wardah has consistently implemented comprehensive halal principles from upstream to downstream, encompassing aspects of raw materials, production processes, and business ethics that guarantee product quality and safety,” she added.

Driving Innovation in Halal Beauty

This recognition provides additional motivation for Wardah to continue delivering halal beauty innovations relevant to Indonesian women. From the beginning of 2025 through September, Wardah launched numerous innovative products across both skincare and cosmetics categories.

These latest products result from research conducted by ParagonCorp scientists, utilizing premium raw materials, leveraging advanced beauty technology, and addressing consumer skin concerns and skin tones.

Featured Award-Winning Products

Sunscreen Innovation

Wardah recently launched the Wardah Active Protection Sunscreen Serum SPF 50+ PA++++, featuring UltraProof™ Protection Technology—a next-generation protective layer innovation delivering long-lasting UV protection resistant to water, sweat, dust, friction, and sand.

Equipped with UltraThinVeil™ Formula that is lightweight and absorbs quickly within 8 seconds, this sunscreen provides maximum protection without stickiness—no greasy feel, no tackiness, no white cast. The product is specifically designed for active women and outdoor sports enthusiasts.

Mascara Excellence

In August 2025, Wardah introduced two mascara formats: Wardah Anti-Gravity Mascara and Wardah Hi-Impact Volumizer Mascara.

The Wardah Anti-Gravity Mascara features a slim iron applicator that facilitates easy reach from lash roots to tips, delivering a naturally curled finish look.

The Wardah Hi-Impact Volumizer Mascara utilizes a curved brush applicator capable of making lashes appear 13 times thicker with maximum lift.

Evaluation Criteria for Top Halal Awards

According to IHATEC Marketing Research Director Evrin Lutfika, determining Top Halal Award winners for each category involves two main elements: brand elements and halal elements.

Brand Elements (Three Parameters):

1. Halal brand most remembered by consumers
2. Halal brand last purchased
3. Halal brand consumers intend to purchase in the future

Halal Elements (Four Parameters):

1. Perception of raw material halal compliance
2. Perception of production process halal compliance
3. Perception of packaging halal compliance
4. Perception of halal information and communication

Industry Impact and Future Outlook

“Wardah has become the pioneer of halal cosmetics in Indonesia, so the public has placed great trust in Wardah. It’s no surprise that Wardah has a high Top Halal Index score and wins the Top Halal Award. Congratulations to Wardah; may this achievement inspire other halal brands in Indonesia and win the Top Halal Award again next year,” Evrin expressed.

National Pride and Global Competitiveness

This achievement simultaneously affirms Wardah’s role as an Indonesian halal beauty brand that serves not only as a source of national pride but also demonstrates the ability to compete in global markets through internationally standardized values and product quality.

The recognition underscores Wardah’s comprehensive approach to halal certification, extending beyond ingredients to encompass every aspect of the production chain, business ethics, and consumer communication. This holistic commitment resonates with Indonesian consumers who increasingly prioritize authentic halal products that align with their values while delivering world-class quality.

Continued Innovation and Market Leadership

Wardah’s success reflects the growing sophistication of Indonesia’s halal beauty market, where consumers demand products that simultaneously meet religious requirements, deliver superior performance, and incorporate cutting-edge beauty technology. The brand’s ability to balance these demands while maintaining affordability and accessibility has established it as a market leader.

As Indonesia continues positioning itself as a global center for halal products and services, Wardah’s achievements demonstrate the potential for local brands to excel in the halal economy while competing with international beauty corporations. The company’s research-driven approach, combined with its unwavering commitment to halal principles, provides a model for other Indonesian brands seeking to expand domestically and internationally.

The awards validate Wardah’s strategy of continuous innovation while maintaining authentic halal credentials throughout its entire value chain—from ingredient sourcing through manufacturing, packaging, and marketing communications.

Original Article:

Antara News. (2025, October 22). Halal Beauty Brand terdepan di Indonesia, Wardah raih 2 penghargaan Top Halal Award 2025. Retrieved from https://megapolitan.antaranews.com/berita/450237/halal-beauty-brand-terdepan-di-indonesia-wardah-raih-2-penghargaan-top-halal-award-2025