Record-Breaking Edition Sets New Industry Standards

The Malaysia International Halal Showcase (MIHAS) opens its 21st edition tomorrow at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, running from September 17-20, 2025. Building on 2024’s remarkable success that generated RM4.3 billion in sales, this year’s event promises to establish new benchmarks for global halal trade.

Prime Minister Datuk Seri Anwar Ibrahim will officially launch the showcase on September 19, underscoring the Malaysian government’s commitment to positioning the nation as the world’s halal industry leader.

Unprecedented Global Participation

MIHAS 2025, themed “Pinnacle of Halal Excellence,” will host 45,000 visitors across 2,400 exhibition booths, with exhibitors plus buyers representing 80 countries worldwide. This massive scale reinforces Malaysia’s position as the premier global platform for halal business networking, trade facilitation, plus industry development.

The Malaysia External Trade Development Corporation (MATRADE) has designed the four-day event to provide comprehensive opportunities for global businesses, policymakers, plus industry thought leaders to engage through deals, dialogues, collaborative partnerships across multiple program components.

Comprehensive Industry Coverage

The exhibition showcases diverse halal sectors including food plus beverages, pharmaceuticals, medical devices, Islamic finance, fashion, lifestyle products, personal care, cosmetics, plus Muslim-friendly tourism. This broad sectoral representation demonstrates the halal economy’s expansion beyond traditional food categories into sophisticated consumer goods plus services.

The carefully curated exhibition space provides visitors with comprehensive exposure to halal industry innovations while facilitating business connections across traditional plus emerging market segments.

Strategic Components Drive Business Outcomes

MIHAS 2025 incorporates multiple strategic elements designed to maximize participant value: comprehensive exhibitions, incoming specialized buying missions (INSP), Knowledge Hub seminars, plus awards ceremonies recognizing industry excellence. These integrated components create synergies that enhance networking opportunities while providing educational resources for industry development.

The Knowledge Hub seminars will address current industry challenges, emerging trends, plus regulatory developments affecting global halal trade, ensuring participants remain informed about market dynamics influencing business decisions.

Connection to Global Halal Summit

MIHAS 2025 serves as the trade component of the Global Halal Summit (GHaS), reinforcing Malaysia’s commitment to advancing standards, innovation, plus transnational partnerships as the halal sector continues expanding globally. This integration demonstrates Malaysia’s holistic approach to halal industry leadership combining policy development with practical trade facilitation.

The connection between policy discussions at GHaS plus commercial activities at MIHAS creates unique opportunities for participants to influence industry direction while pursuing immediate business objectives.

Expansion into Chinese Market

Following successful MIHAS Dubai 2024 operations, MATRADE introduces MIHAS@Shanghai, scheduled for November 5-10 in conjunction with the China International Import Expo (CIIE). This expansion recognizes China as one of the world’s largest plus fastest-growing halal consumer bases, providing Malaysian enterprises with dedicated platforms to present products plus services.

The memorandum of understanding between MATRADE plus the CIIE Bureau exemplifies responsible partnerships plus bilateral cooperation that enable participating companies to strengthen global competitiveness while building lasting business connections with East Asian buyers.

Strategic Market Development

MIHAS@Shanghai represents Malaysia’s strategic approach to halal market development, recognizing that sustained industry growth requires expansion into diverse geographic markets with varying consumer preferences plus regulatory environments. This initiative positions Malaysian halal enterprises advantageously within China’s massive consumer market while facilitating broader regional trade relationships.

The expansion demonstrates Malaysia’s evolution from domestic halal industry development to active global market creation, leveraging established expertise to capture emerging opportunities in strategic international markets.

Original Article:

Malay Mail. (2025, September 18). MIHAS 2025 to open tomorrow: 80 nations gather for world’s largest halal exhibition. Malay Mail. Retrieved from https://www.malaymail.com/news/money/2025/09/16/mihas-2025-to-open-tomorrow-80-nations-gather-for-worlds-largest-halal-exhibition/191312