| By PR Newswire

Halal Certification Marks a New Growth Phase

Baida, a leading Chinese manufacturer and global solutions provider of popping candy, has officially announced that its entire popping candy portfolio has obtained Halal certification. This milestone represents a major step in Baida’s strategic expansion into the Middle Eastern market and reflects the company’s commitment to meeting Islamic compliance standards.

Moving forward, Baida will implement a three-pillar development strategy—deep localization, cultural integration, and co-creation—supported by OEM/ODM manufacturing partnerships, raw material supply chain integration, and proprietary brand development. This approach is designed to unlock new market opportunities while delivering long-term value to regional partners.

Global Manufacturing Strength and Quality Assurance

Baida currently supplies popping candy products to more than 100 countries and regions worldwide. The company operates a GMP-compliant manufacturing facility supported by a comprehensive quality management system. Its 28,000-square-meter production base in Chaozhou, Guangdong Province, features nine fully automated production lines and twenty high-speed packaging lines, with an annual output capacity of up to 10,000 metric tons.

In addition to Halal certification from the Shaanxi International Halal Certification Center, Baida holds internationally recognized food safety certifications, including ISO 22000, BRC, and IFS, reinforcing its credibility in global markets.

Advanced Technology Designed for Middle Eastern Climates

Baida’s proprietary third-generation popping candy technology highlights its strong innovation capabilities. The technology ensures product stability in high-temperature environments of up to 52°C, making it well-suited for Middle Eastern climate conditions.

Its unique micro gas-cavity structure delivers a long-lasting popping effect and an enhanced sensory experience, providing a solid technical foundation for market expansion across the region.

OEM/ODM Partnerships and Localized Product Development

Baida is actively building long-term partnerships with Middle Eastern food brands and distributors through OEM and ODM collaboration models. Leveraging its R&D expertise and mature production systems, the company offers comprehensive services ranging from formula development and flavor customization to packaging design.

To align with local cultural preferences, Baida has introduced themed product lines such as Ramadan gift boxes, Eid al-Fitr children’s collections, and wedding candy assortments. Flavor innovation focuses on regional favorites—including date, rose, pomegranate, and mint—combined with globally popular options like cola, blueberry, and grape, creating a balance between tradition and modern taste.

Data-Driven Market Insights and Foodservice Integration

Baida has also established a robust market feedback mechanism that analyzes sales performance and consumer behavior. This system enables the company to provide partners with strategic insights and adaptive solutions to respond effectively to evolving market trends.

As demand for innovative desserts and beverages continues to rise among young Middle Eastern consumers, Baida is positioning popping candy as a functional ingredient within the region’s expanding foodservice, café, and dessert supply chains.

Popping Candy as the Next Experiential Ingredient

Ivan, Head of Baida’s Overseas Markets, described popping candy as a potential next-generation experiential ingredient, comparable to boba pearls and bursting boba. Baida plans to supply fine-grain popping candy ingredients and complete application solutions to milk tea outlets, cafés, ice cream shops, and bakeries throughout the Middle East.

Beyond product supply, Baida aims to support F&B partners through menu development, application guidance, and marketing collaboration to drive culinary innovation.

Building a Local Brand Identity Through “Baida Popping”

In parallel with OEM/ODM expansion, Baida is developing its proprietary brand, Baida Popping, to establish a culturally resonant local presence. Built around values such as fun, sharing, family, celebration, and children’s happiness, the brand positions popping candy as both a symbol of family togetherness and festive joy.

The company will introduce a Middle East–inspired visual identity and redesign its IP character “BoomBoom Head” with regional attire and color schemes. Initial product launches are planned in the UAE, Saudi Arabia, and Qatar, supported by partnerships with major airports and leading retail chains.

Long-Term Commitment to Cultural Integration

Baida emphasizes that its goal extends beyond product distribution. By integrating cultural elements into branding and product design while maintaining quality and innovation, the company aims to become part of everyday consumer life in the Middle East.

With Halal certification secured and its multi-layered strategy in motion, Baida is well-positioned to contribute to the region’s evolving confectionery landscape. Through technological excellence, cultural understanding, and collaborative partnerships, Baida seeks to position popping candy as a bridge between cultures and a staple of joy in family gatherings and festive celebrations across the Middle East.

Original Article:

PR Newswire UK. (2025). Popping candy earns halal certification; Baida’s strategic expansion into the Middle East market. https://www.prnewswire.co.uk/news-releases/popping-candy-earns-halal-certification-baidas-strategic-expansion-into-the-middle-east-market-302627288.html