Source: Halal Times

Kawaguchiko, Japan – The iconic New York-born halal food brand is making significant moves to bring their legendary flavors directly to customers’ doorsteps and events across North America.

Direct Delivery Platform Launches Nationwide

The Halal Guys, renowned for transforming American halal food from street fare to a global phenomenon, has announced the launch of their own direct delivery service across all U.S. and Canadian locations. This strategic move eliminates reliance on third-party delivery apps and their associated fees, creating a more streamlined ordering experience for customers.

To celebrate this new service, the company is offering free delivery on all catering and family meal orders placed before May 4th, giving customers an incentive to experience the enhanced system firsthand.

Expanded Catering Menu Brings Variety and Flexibility

Alongside the new delivery platform, The Halal Guys has significantly expanded its catering offerings to accommodate diverse events and preferences. The enhanced menu features:

• New Protein Options: Spicy BBQ Chicken and Chicken Wings join the classic gyro and chicken offerings, providing more variety for gatherings of all sizes
• Flexible Configurations: Customers can now choose between Halal Solo (one protein), Halal Duo (two proteins), or Halal Trio (three proteins) packages based on event needs
• Premium Additions: The menu now includes shareable appetizers like traditional Hummus and innovative Hot Honey Hummus
• Expanded Dessert Selection: Beyond the traditional Baklava, guests can now enjoy specialty items like Baklava Cheesecake and Chocolate Baklava Cheesecake

“With our revamped catering program and expanded menu options, The Halal Guys is providing highly competitive catering services perfect for corporate events, family gatherings, and more,” explains Margaret Carrera, Chief Development Officer. “Our new in-house delivery system ensures it’s easier to get your favorite Halal dishes for any event without high delivery costs and surprise fees.”

Strategic Growth Beyond Restaurant Walls

This expansion represents a significant strategic pivot for The Halal Guys, allowing the brand to extend beyond their traditional restaurant and food cart operations. By developing their catering capabilities, the company aims to:

• Reach new customer segments through corporate and event catering
• Increase brand visibility at gatherings and special occasions
• Capitalize on growing demand for group dining solutions
• Create additional revenue streams beyond individual meals

The expanded offerings maintain the brand’s commitment to authentic American Halal dishes built around quality ingredients and bold flavors. Customers can still expect the signature taste profiles and sauces that made The Halal Guys famous, including their legendary white sauce and fiery hot sauce.

Convenience Meets Quality

By bringing their operation in-house, The Halal Guys aims to maintain greater quality control while offering enhanced convenience. The direct ordering system, accessible through the company’s website, provides a dedicated channel for catering requests that promises transparent pricing and simpler logistics.

This development marks another evolutionary step for the brand that began as a New York City food cart and has grown into an international phenomenon with devoted followers across North America. With these expanded services, The Halal Guys continues to innovate while staying true to the authentic flavors that earned their legendary status.

For halal food enthusiasts planning gatherings, corporate lunches, or family meals, The Halal Guys’ expanded options and direct delivery service offer a compelling new way to bring their famous platters and flavors to the table.

Original Articles:

halaltimes.com. (n.d.). The Halal Guys Introduces Direct Delivery and a Wider Catering Selection. Retrieved April 14, 2025, from https://www.halaltimes.com/the-halal-guys-introduces-direct-delivery-and-a-wider-catering-selection/