Breaking Religious Boundaries in Beauty

Singapore-based Nail Deck has developed a range of breathable halal nail polishes that have found appeal with non-Muslim consumers that seek out clean beauty values. This crossover appeal demonstrates how halal-certified beauty products are transcending their traditional target demographic to attract mainstream consumers prioritizing ethical, clean beauty standards.

The Growing Halal Beauty Market

The global Halal nail polish market is experiencing robust growth, driven by the increasing demand for ethically sourced and compliant beauty products among the expanding Muslim consumer base. This market, estimated at $250 million in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033.

This growth trajectory reflects broader trends in the beauty industry where consumers increasingly seek products that align with their values, whether religious, ethical, or environmental.

Technology Meets Tradition

The appeal of halal nail polish extends beyond religious compliance to practical benefits. While standard gel nail polish goes against the concept of breathable, water-permeable nail care, this brand has found a solution for 2025. This innovation addresses the fundamental requirement that halal nail polish must be water-permeable to allow for proper religious ablutions (wudu) while maintaining the durability and appearance consumers expect.

Universal Appeal Beyond Faith-Based Markets

The excitement for halal nail polishes across demographics suggests that the “halal” designation has evolved into a quality marker similar to “organic” or “cruelty-free” labels. Non-Muslim consumers are drawn to these products because halal certification typically ensures:

• Breathable, water-permeable formulations
• Absence of harmful chemicals
• Cruelty-free testing practices
• Natural ingredient sourcing
• Ethical production standards

Market Positioning for Inclusive Beauty

Nail Deck’s success in attracting diverse consumers highlights how brands can leverage halal certification as a competitive advantage in the broader clean beauty movement. Rather than limiting their market to Muslim consumers, companies are discovering that halal standards often exceed conventional beauty product requirements, appealing to health-conscious consumers regardless of religious affiliation.

This trend indicates that the beauty industry is moving toward more inclusive product development where religious compliance standards can serve as premium quality indicators for mainstream markets.

Original Article:

CosmeticsDesign-Asia. (2025, September 17). Halal nail polish: Nail Deck observes excitement for halal nail polishes across demographics. CosmeticsDesign-Asia. Retrieved from https://www.cosmeticsdesign-asia.com/Article/2023/03/29/halal-nail-polish-nail-deck-observes-excitement-for-halal-nail-polishes-across-demographics/