PROMETHEUS is gearing up to make a splash at the Saudi Food Show 2025, set to take place in Riyadh from May 12-14. The company will showcase its unique product, the Halal and USDA-Organic certified decaffeinated ‘GRIN MOOD Matcha’ from South Korea, targeting the growing Middle Eastern market.

Showcasing Excellence in the Middle East

At Booth No. F4-28, PROMETHEUS aims to highlight the quality of its products and accelerate its expansion into the Middle East. The region has seen a surge in demand for health-conscious and safe food options, particularly those from South Korea. This trend presents a golden opportunity for PROMETHEUS to introduce its premium matcha to local consumers.

Meeting Consumer Needs with Halal Certification

One of the challenges faced by South Korean products in the Middle East has been the lack of Halal certification, which is crucial for many local consumers. PROMETHEUS has tackled this issue head-on by developing a Halal-certified decaffeinated matcha, allowing Middle Eastern consumers to purchase with confidence. This move not only meets the dietary needs of the market but also opens doors for broader acceptance of South Korean products.

Customization for Diverse Tastes

In addition to its matcha, PROMETHEUS plans to offer customized recipes with adjustable sweetness levels, catering to the diverse preferences of consumers in the region. These products will also be available for Original Equipment Manufacturer (OEM) production, allowing local businesses to create their own unique offerings.

Engaging with Local Wholesalers

During the Saudi Food Show, PROMETHEUS will engage in business consultations with local wholesalers to facilitate its entry into the Saudi Arabian market and the wider Middle East. This proactive approach aims to build strong partnerships and ensure a successful launch of their products in the region.

Tasting Events for Direct Experience

To enhance its marketing efforts, PROMETHEUS will host tasting events at its booth throughout the exhibition. This will give local buyers the chance to experience the flavor and quality of ‘GRIN MOOD Matcha’ firsthand, creating a memorable and engaging experience that encourages purchases.

A Vision for Expansion

Ryan KWAK, CEO of PROMETHEUS, expressed his enthusiasm for the event, stating,

“Through our participation in the Saudi Food Show 2025, we aim to showcase the excellence of our products and accelerate our expansion into the Middle Eastern market.”

His vision reflects the company’s commitment to representing South Korean food enterprises and making a mark in the region.

Join Us at the Saudi Food Show 2025!

The Saudi Food Show 2025 is a significant event for PROMETHEUS, as it represents an opportunity to connect with consumers and businesses in the Middle East. Attendees can visit Booth No. F4-28 to experience the delicious and health-conscious ‘GRIN MOOD Matcha’ and learn more about the exciting offerings from PROMETHEUS.

Original Article:

Business Wire. (2025, April 28). PROMETHEUS targets Middle East with halal USDA organic certified South Korean GRIN MOOD Matcha at Saudi Food Show 2025. https://www.businesswire.com/news/home/20250428453961/en