Bank Muamalat has officially introduced ATLAS by Bank Muamalat (ATLAS), Malaysia’s inaugural Islamic digital-only bank that centers on faith and lifestyle alignment. This launch represents a significant transformation in Bank Muamalat’s approach to Islamic banking, establishing it as a pioneer in Malaysia’s rapidly growing digital banking sector.

Technology Partnership and Platform Features

The digital bank leverages Backbase’s AI-powered Banking Platform to deliver a comprehensive faith-aligned digital experience. Key features include streamlined onboarding processes, DuitNow integration, Shariah-compliant financing options, and personalized customer service, establishing new standards for Islamic financial services in the region.

Leadership Vision and Strategic Goals

According to Khairul Kamarudin, President and CEO of Bank Muamalat, ATLAS represents more than just a digital bank—it’s a complete reimagining of Islamic finance for contemporary users, built around customer values, lifestyles, and aspirations. The platform reflects the bank’s commitment to leading the next generation of Islamic banking through digital innovation, inclusivity, and purpose-driven services.

Early Performance and Customer Response

Since its pilot phase, ATLAS has shown promising initial results, enabling faster product launches and improved customer acquisition efficiency through enhanced onboarding experiences. The platform successfully addresses the increasing demand for digital financial solutions that align with customers’ faith and lifestyle preferences.

Planned Product Expansion

In the coming months, ATLAS will broaden its service portfolio to include digital debit and credit cards, flexible personal financing options, and a Shariah-compliant gold investment account. These additional products will be seamlessly integrated into the existing platform, further solidifying ATLAS’s position in the Islamic digital banking market.

Customer Loyalty and Rewards Program

To strengthen customer engagement, ATLAS features a distinctive rewards program that connects users with exclusive lifestyle offers through carefully selected partners, including recognized brands and services across various industries.

Infrastructure Modernization

Prior to ATLAS’s launch, Bank Muamalat encountered typical industry challenges related to fragmented legacy infrastructure. The Backbase AI-powered Banking Platform provided a unified and modular foundation, allowing Bank Muamalat to accelerate its digital transformation with enhanced agility and control.

Technology Partner Perspective

Riddhi Dutta, Regional Vice President for Asia at Backbase, expressed pride in supporting Bank Muamalat’s ambitious vision through their AI-powered banking platform. He highlighted ATLAS as an exemplary demonstration of how composable banking architecture can deliver customized, lifestyle-aligned experiences while rapidly scaling innovation across markets.

Global Technology Provider Background

Founded in 2003 in Amsterdam, Backbase operates as a global private fintech company with regional headquarters in Atlanta and Singapore, maintaining offices across London, Sydney, Toronto, Dubai, Kraków, Cardiff, Hyderabad, and Mexico City. The company supports over 150 banks worldwide, including Islamic institutions such as Libyan Islamic Bank, ila Bank, Bank Al Bilad, and Saudi National Bank, as well as Asia-Pacific leaders including BDO Unibank (Philippines), HDFC Bank (India), Techcombank (Vietnam), and MyState Bank (Australia).

Original Article:

TechNode Global. (2025, July 13). Bank Muamalat launches Malaysia’s first faith and lifestyle-aligned Islamic digital-only bank. https://technode.global/2025/06/06/bank-muamalat-launches-malaysias-first-faith-and-lifestyle-aligned-islamic-digital-only-bank/